KICHIK BIZNESNI RIVOJLANTIRISHDA RAQAMLI MARKETINGNING O’RNI
DOI:
https://doi.org/10.5281/zenodo.21551830Kalit so‘zlar:
kichik biznes, raqamli marketing, ijtimoiy tarmoqlar, onlayn savdo, raqamli transformatsiya, mijozlar bilan aloqaAbstrak
Ushbu maqolada kichik biznesni rivojlantirishda raqamli marketingning iqtisodiy, kommunikativ va strategik ahamiyati tahlil qilinadi. Raqamli marketing kichik biznes subyektlariga cheklangan resurslar sharoitida bozorda tanilish, mijozlar bilan bevosita muloqot qilish, mahsulot va xizmatlarni maqsadli auditoriyaga yetkazish, sotuv hajmini oshirish hamda raqobatbardoshlikni kuchaytirish imkonini beradi.
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