IMPACT OF GLOBAL INFLATION ON TOURIST BEHAVIOR AND DEMAND

Abstrak

Global inflation, characterized by the increase in the general price level

of goods and services, plays a crucial role in shaping consumer behavior and demand

across various industries. The tourism sector, being highly sensitive to changes in the

economy, is significantly impacted by inflationary pressures. This article explores the

effects of global inflation on tourist behavior and demand, highlighting how rising costs,

changes in consumer preferences, and economic uncertainty influence travel decisions.

The analysis draws on recent studies and data, providing insights into how inflation alters

travel destinations, spending patterns, and the overall tourism experience.