The Role of Customer Satisfaction in Business Success
Ключевые слова:
Kеywоrds: customer satisfaction, business success, customer loyalty, profitability, customer retention, service qualityАннотация
This article examines the role of customer satisfaction in business success. Customer satisfaction is analyzed as a strategic factor that influences repeat purchasing, customer loyalty, positive word of mouth, brand reputation, market share, profitability and long-term competitiveness. The article argues that satisfaction is not limited to the emotional reaction of a buyer after a transaction; it is a complex result of product quality, service quality, price fairness, communication, trust, complaint handling and the overall customer experience.
Загрузки
Опубликован
Выпуск
Раздел
Лицензия
Copyright (c) 2026 The author(s)

Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.
Как цитировать
Библиографические ссылки
Oliver R.L. A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions // Journal of Marketing Research. 1980. Vol. 17, No. 4. P. 460–469. DOI: 10.1177/002224378001700405.
Fornell C., Johnson M.D., Anderson E.W., Cha J., Bryant B.E. The American Customer Satisfaction Index: Nature, Purpose, and Findings // Journal of Marketing. 1996. Vol. 60, No. 4. P. 7–18. DOI: 10.1177/002224299606000403.
Anderson E.W., Fornell C., Lehmann D.R. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden // Journal of Marketing. 1994. Vol. 58, No. 3. P. 53–66. DOI: 10.1177/002224299405800304.
Hallowell R. The Relationships of Customer Satisfaction, Customer Loyalty, and Profitability: An Empirical Study // International Journal of Service Industry Management. 1996. Vol. 7, No. 4. P. 27–42. DOI: 10.1108/09564239610129931.
Reichheld F.F., Sasser W.E. Jr. Zero Defections: Quality Comes to Services // Harvard Business Review. 1990. Vol. 68, No. 5. P. 105–111.
Heskett J.L., Jones T.O., Loveman G.W., Sasser W.E. Jr., Schlesinger L.A. Putting the Service-Profit Chain to Work // Harvard Business Review. 1994. Vol. 72, No. 2. P. 164–174.