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O‘zbek tilida internet-reklama matnlarining nutqiy xususiyatlari

Avtorlar: Atanazarova Shoxida Baxramovna
Kategoriya (Jurnal/Konferensiya): Konferensiya
Sana: 2026-02-11

Annotatsiya

Ushbu maqolada o‘zbek tilida internet-reklama matnlarining nutqiy xususiyatlari
tadqiq etilgan. Internet-reklama matnlari zamonaviy kommunikatsiya vositasi sifatida iste’molchilar e’tiborini jalb qilish va ularni mahsulot yoki xizmatga qiziqtirish vazifasini bajaradi. Tadqiqotda reklama matnlarining leksik, morfologik va sintaktik xususiyatlari, shuningdek ularning stilistik va kommunikativ funksiyalari tahlil qilingan. Internet-reklama matnlari odatda qisqa, lo‘nda, emotsional va chaqiruvchan nutqiy shaklda bo‘lib, so‘z o‘yini, tashviqot elementlari va interaktiv uslublardan keng foydalanadi.
Natijalar shuni ko‘rsatadiki, o‘zbek tilida internet-reklama matnlari kommunikativ samaradorlikni oshirish maqsadida nutqiy vositalarning kombinatsiyasidan keng foydalanadi. Tadqiqot o‘zbek tilidagi reklama matnlarini yaratishda til va nutqiy strategiyalarni chuqur tushunish zarurligini tasdiqlaydi.

Kalit so‘zlar

o‘zbek tili, internet-reklama, nutqiy xususiyatlar, illokutsiya

Foydalanilgan adabiyotlar

1. Sadullaeva, Sh. I. (2023). Grammatical and pragmatic peculiarities of advertising texts in English
and Uzbek. WOS Journals. https://www.wosjournals.com/index.php/shokh/article/view/4878
2. Kholboboyeva, A. (2022). Linguistic comparative analysis of advertising media texts (English &
Uzbek). WOS Academia Science. https://wos.academiascience.org/index.php/wos/article/view/4871
3. Suvonov, I. D. (2021). Linguistic analysis of tourism advertising texts in English and Uzbek.
InLibrary. https://inlibrary.uz/index.php/eijps/article/view/81851
4. Yunusova, Sh. M. (2022). Paraphrases related to the language of advertising. SLOAP International
Journal, 9(3), 45-52. https://sloap.org/journals/index.php/ijllc/article/view/1766
5. Ibadullayeva, S., & Bahodirova, F. (2021). Pragmalinguistic features of text and language
advertising. Scholar Express, 7(2), 12-20.
https://scholarexpress.net/index.php/wbss/article/view/1524

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