- Sirdaryo viloyati Guliston shahar
- Dushanba-Shanba: 9.00 - 18.00
Gulimboyeva Muxlisa Azimboy qizi
10.5281/zenodo.21551830
Annotatsiya
Ushbu maqolada kichik biznesni rivojlantirishda raqamli
marketingning iqtisodiy, kommunikativ va strategik ahamiyati tahlil qilinadi. Raqamli
marketing kichik biznes subyektlariga cheklangan resurslar sharoitida bozorda tanilish,
mijozlar bilan bevosita muloqot qilish, mahsulot va xizmatlarni maqsadli auditoriyaga
yetkazish, sotuv hajmini oshirish hamda raqobatbardoshlikni kuchaytirish imkonini beradi.
Kalit so'zlar:
kichik biznes, raqamli marketing, ijtimoiy tarmoqlar, onlayn savdo, raqamli transformatsiya, mijozlar bilan aloqa.
Foydalanilgan adabiyotlar
1. Kotler Ph., Kartajaya H., Setiawan I. Marketing 5.0: Technology for Humanity.
Hoboken, NJ: John Wiley & Sons, 2021. 224 p.
2. Chaffey D., Ellis-Chadwick F. Digital Marketing. 8th ed. Harlow: Pearson Education
Limited, 2022. 560 p.
3. OECD. The Digital Transformation of SMEs. Paris: OECD Publishing, 2021. DOI:
10.1787/bdb9256a-en.
4. Tuten T.L., Solomon M.R. Social Media Marketing. 4th ed. London: SAGE
Publications, 2021. 448 p.5.
TA’LIM FIDOYILARI
Kingsnorth S. Digital Marketing Strategy: An Integrated Approach to Online
Marketing. 3rd ed. London: Kogan Page, 2022. 416 p.
6.
Dwivedi Y.K., Ismagilova E., Hughes D.L., Carlson J., Filieri R., Jacobson J., Jain
V., Karjaluoto H., Kefi H., Krishen A.S., Kumar V., Rahman M.M., Raman R., Rauschnabel
P.A., Rowley J., Salo J., Tran G.A., Wang Y. Setting the future of digital and social media
marketing research: Perspectives and research propositions // International Journal of
Information
Management.
10.1016/j.ijinfomgt.2020.102168.
202