Pragmatic Means of Expressing Illocution and Perlocution in Advertising Discourse (Based on Uzbek Language)

Авторы

  • Shoxida Baxramovna Atanazarova Uzbekistan University of Journalism and Mass Communications (Senior Lecturer, Department of Foreign Languages) Автор

Ключевые слова:

advertising discourse, pragmatics, illocution, perlocution, speech act theory, Uzbek language, persuasion, communicative intention, linguistic means

Аннотация

This article examines the pragmatic means of expressing illocutionary and perlocutionary acts in advertising discourse based on the Uzbek language. The study focuses on how speech acts function within advertising texts and how linguistic devices are used to influence the addressee’s perception and behavior. Particular attention is given to the interaction between language and persuasion in advertising communication. The analysis reveals that illocutionary force is mainly expressed through directive and expressive language means, while perlocutionary effects are achieved through persuasive strategies aimed at shaping consumer response. The findings demonstrate that advertising discourse is a highly pragmatic field where linguistic choices are closely linked to communicative intention and audience impact. Keywords: advertising discourse, pragmatics, illocution, perlocution, speech act theory, Uzbek language, persuasion, communicative intention, linguistic means.

NINE muqovasi

Загрузки

Опубликован

2026-11-02

Выпуск

Том 3 № 11 (2026): Ноябрь 2026

Раздел

Articles

Лицензия

Copyright (c) 2026 The author(s)

Лицензия Creative Commons

Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.

Как цитировать

Pragmatic Means of Expressing Illocution and Perlocution in Advertising Discourse (Based on Uzbek Language). (2026). New Innovations in National Education, 3(11). https://reandpub.uz/nine/article/view/1369

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Atanazarova, Sh. B. (2026, February 2). O‘zbek tilida maishiy mavzudagi reklama matnida illokutsiya va perlokutsiyani ifodalovchi vositalar. Paper presented at the Global Conference on Multidisciplinary Research and Innovation, Berlin, Germany. Retrieved from https://econferencia.com

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